Pure Quality, Shared Future: Fenjiu Night Successfully Held in Auckland

AUCKLAND, New Zealand, Aug. 11, 2026 (GLOBE NEWSWIRE) -- As dusk settled over Auckland on July 22, Phoenix New Media, in collaboration with Fenjiu Group, hosted “Pure Quality, Shared Future: Fenjiu Night in Auckland” in the South Pacific’s City of Sails. Shanxi Xinghuacun Fenjiu brought its millennia-old pure aroma to meet New Zealand’s pristine natural environment.

The event gathered representatives from government, business, and academic communities in China and New Zealand, including Dr Yang Jian, Board Chair of the Federation of New Zealand Chinese Business Associations Incorporated; Wang Jianwen, Director of the China Cultural Centre in Auckland; Fabian Yukich, Chair of New Zealand Winegrowers; and Yuan Qingmao, Chairman of Shanxi Xinghuacun Fenjiu Group Co., Ltd., along with other Fenjiu representatives.

Shanxi Xinghuacun Fenjiu Group Co., Ltd.

Dr Yang Jian, Board Chair of the Federation of New Zealand Chinese Business Associations Incorporated, said, “Fenjiu has a 6,000-year history of brewing and a 1,500-year history as a celebrated spirit, making it a living fossil of Chinese baijiu”. In New Zealand, a country that values quality of life, Fenjiu is not only a renowned spirit, but also a cultural calling card that tells China’s story.

Shanxi Xinghuacun Fenjiu Group Co., Ltd.

Fabian Yukich, Chair of New Zealand Winegrowers, then delivered remarks. He noted that New Zealand wine exports to China increased by 58% in volume in 2025, clearly demonstrating Chinese consumers’ growing appreciation of New Zealand wine. In his view, Fenjiu’s elegant pure-aroma profile and the pristine character of New Zealand wine, though originating thousands of miles apart, ultimately are deeply aligned in spirit.

Shanxi Xinghuacun Fenjiu Group Co., Ltd.

Baobao Xiangli, Chairman of Shanxi Xinghua Cun Fenjiu International Trade Co., Ltd., noted that Fenjiu’s commitment to green and organic practices and pure flavours aligns closely with the “100% Pure New Zealand” ethos. He added, “Though mountains and seas separate us, pure aroma brings us together. United in purpose and moving forward together, we can look to the future with confidence. I sincerely invite all the distinguished guests here today to visit Xinghuacun in Shanxi as our guests, raise a glass with us, and experience firsthand the ecological appeal of its millennia-old pure-aroma tradition”.

Shanxi Xinghuacun Fenjiu Group Co., Ltd.

The evening concluded with a gift exchange and group photo, symbolizing friendship and dialogue between China and New Zealand. Through cultural exchange, Fenjiu continues to bring Chinese baijiu to the global stage with greater openness and confidence.

Shanxi Xinghuacun Fenjiu Group Co., Ltd.

Photos are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/d73df0da-ba81-4908-bfc1-b8109f1c2d89

https://www.globenewswire.com/NewsRoom/AttachmentNg/44c15cdb-4786-48a3-b370-e32feb2dc46c

https://www.globenewswire.com/NewsRoom/AttachmentNg/aff6339b-a4dd-4f91-9e64-cf2e530ee171

https://www.globenewswire.com/NewsRoom/AttachmentNg/22c176e5-da31-4b1d-adfe-9a02310fc911

https://www.globenewswire.com/NewsRoom/AttachmentNg/8bc69a0f-b598-43a5-99be-5ab6084eba86

Company: Phoenix New Media
Contact Person:wangning
Email: wangning11@ifeng.com
Website: https://www.ifeng.com/

Shanxi Xinghuacun Fenjiu Group Co., Ltd.

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.